ELEMEN VISUAL SEBAGAI PEMBENTUK KEKUATAN LOGO

Abstract

The logo is an arrangement of a company, product or service that provides an image for the company. The design of a logo certainly should not be arbitrary and
requires in-depth research. One element that can strengthen the logo is the visual element. The visual elements consist of shapes, colours, illustrations and typography. These four visual elements are interconnected can be a unified logo. But if not combined, the visual elements can stand on their own and become the main attraction that makes the logo unique, distinctive and remembered by the target.