ANALISA BRANDING MELALUI KONTEN VISUAL PADA INSTAGRAM SEBAGAI USAHA MEMPERKENALKAN BUDAYA MINUM WINE DI BALI

  • Made Arini Hanindharputri Sekolah Tinggi Desain Bali
  • I Gusti Ngurah Gede Gitayogi Irhandi Pascasarjana Universitas Mahasaraswati
Keywords: Branding, Instagram Visual Content, Wine Company, Bali

Abstract

The tradition of drinking alcohol has been known for generations, not only being a part of religious activities or traditional celebrations, but also becoming a tradition in familiarizing people with each other from various circles. Bali as a tourist destination that has a tradition of drinking liquor became the right destination for wine companies to operate and produce wine in Bali. This will be very interesting for foreign tourists visiting Bali to be able to taste wine with different tastes and be able to introduce the tradition of drinking wine to the Balinese people through branding on Instagram media. In this writing, the authors analyse the visual content strategy of several wine companies operating in Bali, to be able to know the extent to which the wine company introduced the culture of drinking wine to foreign tourists and the Balinese themselves.

Keywords: Branding, Instagram Visual Content, Wine Company, Bali

Downloads

Download data is not yet available.

References

Aryanthasoetama, 2015, Pulau Surga Kaum Peminum, [online], (https://www.nusabali.com/berita/27/pulau-surga-kaum-peminum/, diakses tanggal 28 Januari 2020)
Diamond, Stephanie. 2013. ‘The Visual Marketing Revolution’; Jakarta. PT. Serambi Ilmu Semesta.
Dinas Pariwisata kota Denpasar. 2018. ‘Data Pariwisata Kota Denpasar’; Denpasar.
Mix MarComm. 2018, ‘Millennials’; Jakarta, PT. Sembilan Cahaya Abadi.
Sumartono. 2017. ‘Metodologi Penelitian Kualitatif Seni Rupa dan Desain’; Jakarta: Pusat Studi Reka Rancang Visual dan Lingkungan, Fakultas Seni Rupa dan Desain, Universitas Trisakti.
Unknown, 2012, Budaya Mengkonsumsi Arak di Karangasem Bali, [online], (https://www.nusabali.com/berita/27/pulau-surga-kaum-peminum/, diakses tanggal 28 Januari 2020)
Winata, I Nyoman, 2009, Miras dalam Tradisi Masyarakat Bali, [online], (http://bugbugap.blogspot.com/2012/10/budaya-mengkonsumsi-arak-di-karangasem.html diakses tanggal 28 Januari 2020)
Published
2020-03-05
How to Cite
Hanindharputri, M. A., & Irhandi, I. G. N. G. G. (2020). ANALISA BRANDING MELALUI KONTEN VISUAL PADA INSTAGRAM SEBAGAI USAHA MEMPERKENALKAN BUDAYA MINUM WINE DI BALI. SENADA (Seminar Nasional Desain Dan Arsitektur), 3, 296-302. Retrieved from https://eprosiding.idbbali.ac.id/index.php/senada/article/view/329
Abstract dilihat 60 kali
FULL TEXT diunduh 79 kali