COMBINATION OF MACBETH METHOD AND RANK ORDER CENTROID TECHNIQUES IN DETERMINING THE BEST TOURISM LOCATION IN EAST BALI

Authors

  • I Gede Iwan Sudipa Institut Bisnis dan Teknologi Indonesia
  • I Komang Arya Ganda Wiguna Institut Bisnis dan Teknologi Indonesia
  • Dwi Putra Asana Institut Bisnis dan Teknologi Indonesia
  • I Nyoman Tri Anindia Putra Institut Bisnis dan Teknologi Indonesia
  • Putu Sugiartawan Institut Bisnis dan Teknologi Indonesia

Keywords:

Macbeth Method, Rank Order Centroid, Qualitative Attribute, Semantic Scale, Decision Making On Determination Tourist Location

Abstract

Travel activities must be done in self-development, self-relaxation, and adding to the tourism experience. One of the popular tourist activities is visiting tourist sites; for example, in the Karangasem district, there are many tourist sites that local and foreign tourists often visit. When traveling, tourists usually decide to visit interesting tourist destinations. The number of tourist destinations available often makes tourists confused about choosing a destination according to their preferences. The purpose of this study is for tourists to determine tourist location destinations based on qualitative and quantitative assessments. The Macbeth method accommodates eight qualitative assessment attributes and two quantitative attributes from decision-makers. The rank order centroid technique is used in calculating the attribute weight value of the assessment criteria based on the order of attribute priority. The results of the study are the best tourist locations with Besakih Temple (A3) with a value of V = 45.25, then Tirta Gangga (A2) with a value of V = 43, Tenganan Village (A4) with a value of V = 39, 45 and Taman Edge (A1) with a value of V = 35.37.

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Published

2022-08-24

How to Cite

Sudipa, I. G. I., Wiguna, I. K. A. G., Asana, D. P., Putra, I. N. T. A., & Sugiartawan, P. (2022). COMBINATION OF MACBETH METHOD AND RANK ORDER CENTROID TECHNIQUES IN DETERMINING THE BEST TOURISM LOCATION IN EAST BALI. Proceeding International Conference on Information Technology, Multimedia, Architecture, Design, and E-Business, 2, 39–45. Retrieved from https://eprosiding.idbbali.ac.id/index.php/imade/article/view/708