FINISHING AS A MAIN DETERMINANT IN FURNITURE DESIGN FOR US LOW-MID PRICED MARKET
Finish remains one of the most important selling factors in furniture category as it’s the first thing a consumer sees. Trend towards casual styles, limited source of cheap but good-enough solid wood, preference of sustainable products, appreciation for wood, home rental trend, price point and preference for millenials in choosing furniture, constant demand for timeless furniture items, improvement of finishing technology, e-retailings, and US-China sino wars, all highlight finish as a crucial factor in furniture design. This article aims to provide foundational knowledge of why finishing is important for low-mid priced furniture designs.
Keywords: finish, wood, furniture, US
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