• Susi Hartanto Pelita Harapan University


collaborative, ads, fashion, marketplace, cpas


Many fashion marketplace sellers have started to use Facebook Collaborative Ads as one of their advertising tool, but little is known on how to make it work effectively. This article is written using descriptive analysis method with data derived from Zalora internal data, and other trusted internet resources. To make CPAS works for fashion marketplace sellers, it is important to showcase the right promo, showcase the right ad format, showcase the right product, and target the right people. The purpose of this article is to provide general guideline on how to make Collaborative Ads works effectively for fashion marketplace sellers.


Zalora Internal Data, 2022
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How to Cite

Hartanto, S. (2022). COLLABORATIVE ADS (CPAS) FOR FASHION MARKETPLACE ADVERTISING TOOL. Proceeding International Conference on Information Technology, Multimedia, Architecture, Design, and E-Business, 2, 94–99. Retrieved from