SIGNIFIKANSI BUDAYA DAN KEARIFAN LOKAL DALAM EKSISTENSI INDUSTRI KREATIF DI PROVINSI BALI

Abstract

The creative industry, as one of the strategic sectors, has become a significant focus for the government, not only because of its significant contribution to economic growth but also its immense potential in creating added value, employment opportunities, and business prospects. In Indonesia, businesses in this sector occupy a leading position in economic activities. The government's approach to the creative industry sector not only focuses on the industry as an economic pillar but also on human creativity, combining technological innovation and local culture. The culture and local wisdom of Bali play a crucial role in driving the creative industry. Bali's local wisdom influences various subsectors of the creative industry, including crafts, music, performances, architecture, and fashion. Local wisdom provides distinctive features and added value to creative products, as well as inspiration, strengthening cultural identity, boosting the local economy, preserving traditions, and supporting tourism. Bali's local genius, serves as the foundation for the sustainable development of the creative industry. By leveraging the uniqueness and distinctiveness of local products and combining them with creativity and technology, Bali has demonstrated significant potential in developing the creative economy. Support for culture and local wisdom becomes a solution to stimulate the development of the creative industry, making it self-reliant, and enhancing the overall welfare of society.