EKSPLORASI VISUAL MENGGUNAKAN CAT AKRILIK PADA BARANG MODE BEKAS UNTUK PENGGUNAAN BERKELANJUTAN

  • Made Vairagya Yogantari Ms.
Keywords: Visual Exploration, Fashion Item, Fast Fashion, Fashion Design

Abstract

Fast fashion is an industrial trend with the concept of shorten the time (production, distribution, etc.) and offering new products to the market as quickly as possible (Tsan-Ming Choi, 2013). Changes in trends so rapidly driven by big players in the fashion industry where they instill a dogma in the minds of consumers about the ideal fashionable appearance. The development of technology helps fashion goods advertising on social media more massive so that the decision to buy by consumers becomes faster. Seeing this phenomenon the author conducted an experiment that was applied to the color theory courses in the Fashion Design study program at the Bali College of Design (STD) which had two objectives. The first is to find out how the visual exploration process uses acrylic paint on used fashion items. The second is to observe the added value of used fashion items so that they can be used sustainably. This creative exploration experiment is conducted by referring to re-imagine in 5R (recycle, reuse, reduce, re-design, re-imagine) proposed by Esty and Winston (2009), where the added value given to fashion items is expected to provide more power in visual attraction so that the use of fashion items can be sustained.

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References

Tsan-Ming Choi. 2013, ‘Fast Fashion Systems: Theories and Applications’, Boca Raton: CRC Press.

Eric Margolis & Luc Pauwels. 2011, ‘The Sage Handbook of Visual Research Methods’, UK: Sage.

John Hopkins. 2012, ‘Fashion Design: The Complete Guide’, Switzerland: AVA Publishing.

Pui-Sze Chow, Chun-Hung Chiu, Amy C. Y. Yip, Ailie K. Y. Tang. 2017, ‘Contemporary Case Studies on Fashion Production, Marketing and Operations’, Singapore: Springer Nature.

MV Yogantari, W Widyaswari. 2018, ‘Efektifitas Instagram Sebagai Media Periklanan Baru di Era Digital’, Seminar Nasional Desain Sosial Universitas Pelita Harapan.

Rauturier, S., 2018, What Is Fast Fashion?, [online], (https://goodonyou.eco/what-is-fast-fashion/, diakses tanggal 21 Januari 2020)

Font Space, Blackletter Fonts, [online], (https://www.fontspace.com/category/blackletter, diakses tanggal 22 Januari 2020)

Fashion Mood Boards, [online], (http://mrfatta.com/moodboard/, diakses tanggal 28 Januari 2020)
Published
2020-03-05
How to Cite
Yogantari, M. (2020). EKSPLORASI VISUAL MENGGUNAKAN CAT AKRILIK PADA BARANG MODE BEKAS UNTUK PENGGUNAAN BERKELANJUTAN. SENADA (Seminar Nasional Desain Dan Arsitektur), 3, 221-227. Retrieved from https://eprosiding.idbbali.ac.id/index.php/senada/article/view/305
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