UTILIZING LOCAL VALUE AS A CREATIVE STRATEGY FOR THISISBALICO CLOTH PROMOTION

  • Ni Putu Emilika Budi Lestari Institut Desain dan Bisnis Bali
  • I Gede Yudha Pratama Institut Desain dan Bisnis Bali
  • Made Arini Hanindharputri Institut Desain dan Bisnis Bali
  • A.A Sagung Intan Pradnyanita Institut Desain dan Bisnis Bali
  • Komang Satriawan Institut Desain dan Bisnis Bali
Keywords: creative strategy, social media, local culture, promotion

Abstract

ABSTRACT

Seeing the high business opportunities in Badung Regency and the growing and increasing public demand for services related to fashion needs is currently experiencing very rapid development. The creative strategy of advertising a product in the clothing business through social media by utilizing local values ​​is by using the concept of local Balinese wisdom, especially the Buleleng area which is a characteristic of thisisbalico brand to introduce products more broadly to the public. Some examples of creative strategies used by thisisbalico in utilizing the development of local Balinese culture include using Balinese writing on clothing designs, using several cartoon characters using Balinese traditional clothes, and using Instagram social media as a means of marketing or promotion by working. the same as public Figures so that thisisbalico's products are better known by the public.

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Published
2022-08-25
How to Cite
Lestari, N. P. E. B., Pratama, I. G., Hanindharputri, M. A., Pradnyanita, A. S. I., & Satriawan, K. (2022). UTILIZING LOCAL VALUE AS A CREATIVE STRATEGY FOR THISISBALICO CLOTH PROMOTION. Proceeding International Conference on Information Technology, Multimedia, Architecture, Design, and E-Business, 2, 86-93. Retrieved from https://eprosiding.idbbali.ac.id/index.php/imade/article/view/726
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