CREATIVITY IN UTILIZING DIGITAL MEDIA AS AN EFFORT TO PRESERVE MESATUA BALI CULTURE

Abstract

The purpose this study was to determine the application of creativity in the use of digital media as a preservation effort in the development of Mesatua Bali culture (storytelling). Along with the development of culture, technology and industry also develops, one of which is the media industry. With this, very often found the development of the media industry in terms of technology to creativity. The application of creativity can realize visual works with diverse content display and varied in social media, especially Instagram media. Visual works that are present on Instagram social media are able to encourage visitors to have involvement in the creative process that they present, either by giving a comment, support or criticism. In meeting the needs of data as material from this study, qualitative research methods are used, namely by conducting interviews, observations, and documentation. Object observation in digital media is guided by a study of the application of creativity in the use of digital media as a preservation effort in the development of Mesatua Bali culture (storytelling) which was originally known as oral culture is now beginning to develop and is known as visual culture in picture stories. The results of this research can be seen that in the effort to preserve culture by utilizing digital media, creative workers who can act freely to create new things are developed with a concentration of sensitivity to the same human, a content and a phenomenon membenda a cultural object into a visual design work.