THE EFFECT OF INTERIOR ATMOSPHERE ON VISITORS COMFORT AT SUNDANESE RESTAURANT IN BANDUNG
The potential of culinary business in the city of Bandung is growing in line with the development of tourism places there. One of the developments is in the function of restaurant which no longer only for eating and drinking but has a recreational function and a means of socializing. Considering the attention and interest of visitors to Sundanese restaurants is quite large and the tendency to visit again is also intense, it is necessary to examine whether the Sundanese ethnic restaurants also have an atmosphere that can form attachmenton visitors. This research was conducted to determine: 1) implementation of Sundanese ethnic interior elements in creating the atmosphere in Sundanese restaurants; and 2) analyzing the relation between the attachment and the atmosphere of Sundanese ethnic spaces in restaurants. The case study is in Paviliun Sunda restaurant. Research data obtained through questionnaires and direct observation. The results of this study are information about the influence of Sundanese traditional atmosphere on the restaurant towards visitors’ attachment feeling. This research is expected to be a reference in creating attachment through the restaurant space atmosphere or through the place factor as one of the efforts to create a place attachment in a Sundanese restaurant so that it can increase the profit of the restaurant itself
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