BALINESE IDIOM REPRESENTATION IN LINE’s EMOTICON VISUAL EXPRESSION
This research reveals and represents the idioms of Balinese in the form of the expression emoticons (stickers). The issue which is the main focus of research is about idioms, visual language, and its relation to the aesthetics and industry of culture. The main objective of this research is to create a set of stickers that convey idioms of Balinese to popularize these idioms. Besides being useful in arousing the love of Balinese idioms, especially among Balinese-Indonesian teenagers, another benefit of this research is that it enriches Balinese cartoon literature circulating on an international scale. This research was carried out through methodological steps: (1) Identification of the problem, (2) Collecting and selecting idioms of Balinese that circulated in the community to be realized in LINE stickers by the Participatory Rapid Approach method, (3) Observation of other sticker products that were already using Balinese idioms. After the data is obtained, the next stages were: (4) Aesthetic construction in the pre-design stage (preliminary design), in this stage a study of theoretical literature and concepts related to the discussion material, (5) compiling the design concept, (6) realizing idioms in the specifications customized for the sticker format that will be published LINE. The writing of this paper uses descriptive-qualitative methods. The results of this study are 1 set of LINE stickers, which will then be responded by respondents, in cultural discourse. Some idioms are used, such as metonymy, metaphor, and hyperbole. Aesthetic approaches use parody idioms as a postmodern aesthetic idiom.
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