INFOGRAPHIC SEBAGAI MEDIA PROMOSI MUSEUM RANGGAWARSITA SEMARANG DALAM BENTUK INSTAGRAM CAROUSEL

  • Ristia Kadiasti Universitas Dian Nuswantoro
  • Mukaromah Mukaromah Universitas Dian Nuswantoro
Keywords: Infographic, Instagram Carousel, Museum

Abstract

The need for information is increasingly facilitated by the rapidly growing technology. Ease of access to this information is also widespread in various media. This is a distinct advantage for the manager of tourism objects, especially those based on culture and education, such as the Ranggawarsita Museum, Semarang. Ranggawarsita Museum has many museum collections that are presented in their virtual museum, namely emuseumranggawarsita.id. However, there are still many museum collections that have not been published either on the website or in the emuseum belonging to the Ranggawarsita Museum Semarang. The data information must have a visual appeal and be able to convey complex information that is easily understood by the audience. The data information can be submitted in the form of infographics which will later be placed on Instagram in the form of a carousel. This form of carousel supports the profile of the Ranggawarsita Museum in increasing engagement in the form of infographics which will later be published on the Instagram carousel platform belonging to the Ranggawarsita Museum. Therefore, the AISAS communication model (Attention, Interest, Search, Action, and Share) will be used to dissect the communication process and how to arrange the Instagram carousel design pattern on the Ranggawarsita Museum Semarang profile to generate good engagement for prospective museum visitors.

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References

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Published
2022-03-17
How to Cite
Kadiasti, R., & Mukaromah, M. (2022). INFOGRAPHIC SEBAGAI MEDIA PROMOSI MUSEUM RANGGAWARSITA SEMARANG DALAM BENTUK INSTAGRAM CAROUSEL. SENADA (Seminar Nasional Manajemen, Desain Dan Aplikasi Bisnis Teknologi), 5, 167-172. Retrieved from https://eprosiding.idbbali.ac.id/index.php/senada/article/view/686
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