ANALYSIS OF FURNITURE DESIGN CONCEPT AND ITS IMPACT IN DIGITAL PLATFORM APPEARANCE

Case Study: Furniture E-Commerce in Indonesia

Abstract

Furniture Industry in Indonesia today is one of leading industry in digital platform business. Numerous strategies, including utilizing digital platform, are implemented by interior design business owners to gain trust of consumers. Among those strategies, design concept also holds important role in the business sustainability. It can become an effective strategy to captivate the interest of consumer to buy furniture products through digital platform. This research aims to analyze the most effective design concept that successfully attracts the digital platform users, especially in furniture design. The method used in this research is qualitative methods, by doing the comparison between literature studies and website/ mobile application appearances of e-commerce. This research also compared each e-commerce user experiences through questionnaire survey that led them to buy furniture products from website/mobile application