WEBTOON AS A PLATFORM TO RAISE COVID-19 AWARENESS

Abstract

ABSTRACT

Various media are trying to raise awareness and spread positivity during COVID-19 outbreak. LINE Webtoon, a digital comic platform originated from South Korea, has issued a comic series concerning COVID-19 awareness as well as promoting healthy lifestyle in response to the pandemic. This study analyzes the impact of this comic for teenagers and young adults in coping with this pandemic. A questionnaire will be spread among webtoon readers as a method to determine the effect of this campaign. The result shows that the responder, who are mostly teenagers, are attracted to the visual nature of webtoon, thus making it more favorable than reading the news and articles.

Keywords: webtoon, covid-19, campaign