KARAKTERISTIK INTERIOR APARTEMEN BERKONSEP SOHO BAGI TENAGA KERJA KREATIF GENERASI MILENIAL

Abstract

The increasing demands of urban humans make some of them want flexibility and time efficiency at work. Based on the desire that the idea of working at the same time living in the same place into a new trend, called the concept of SOHO (Small Office Home Office). The potential for SOHO development in Indonesia is closely linked to the creative economy strengthening by the Indonesian government, where the sectors of the creative economy are mostly engaged in services and they are small businesses. In order to produce an effective SOHO interior design, a study that takes into consideration the expectations of the millennium generation, which is the dominant generation of creative workforce in Indonesia, in the interior design of SOHO concept apartments. Using interview data collection methods and qualitative analysis methods, 8 interior character categories are expected by Indonesia's millenial creative generation, among others: clean and soothing colors, restorative spots and hobbies, privacy, close to nature, simple forms, flexible and functional, extra space, and sophisticated.