MENGOPTIMALKAN TRANSPORTASI LAUT: MENGANALISIS STRATEGI LAYANAN INOVATIF DAN AKSESIBILITAS UNTUK PENINGKATAN EFISIENSI, KEPUASAN PELANGGAN PADA PT YICHENG LOGISTIK TRANSPORTASI JAKARTA

Agung Kwartama; Samiyono

Authors

Agung Kwartama Akademi Maritim Nasional Jakarta Raya
Samiyono Akademi Maritim Nasional Jakarta Raya

Keywords:

Transportasi Laut

Abstract

Transportasi laut memegang peranan penting dalam rantai logistik global, terutama bagi perusahaan seperti PT Yicheng Logistik Transportasi Jakarta yang beroperasi dalam sektor pengiriman barang. Efisiensi layanan dan tingkat kepuasan pelanggan menjadi faktor utama dalam menentukan daya saing perusahaan. Penelitian ini bertujuan untuk menganalisis strategi inovatif dalam layanan transportasi laut serta peningkatan aksesibilitas guna meningkatkan efisiensi operasional dan kepuasan pelanggan. Metode yang digunakan dalam penelitian ini meliputi pendekatan kualitatif dan kuantitatif, dengan pengumpulan data melalui wawancara, survei pelanggan, serta analisis performa operasional perusahaan. Hasil penelitian menunjukkan bahwa adopsi teknologi digital, optimalisasi rute pengiriman, serta peningkatan transparansi informasi logistik memiliki dampak signifikan terhadap efisiensi operasional dan pengalaman pelanggan. Selain itu, penerapan layanan berbasis digital, seperti pelacakan real-time dan sistem manajemen otomatis, berkontribusi dalam meningkatkan kepuasan pelanggan dengan memberikan kecepatan dan ketepatan layanan yang lebih baik. Dengan demikian, penelitian ini menyimpulkan bahwa strategi inovatif dan peningkatan aksesibilitas dalam layanan transportasi laut merupakan faktor kunci dalam meningkatkan daya saing perusahaan. Rekomendasi utama bagi PT Yicheng Logistik Transportasi Jakarta adalah mengimplementasikan solusi berbasis teknologi dan memperkuat infrastruktur layanan guna menciptakan ekosistem logistik yang lebih efisien dan berorientasi pada kepuasan pelanggan.

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