IDENTIFIKASI PREFERENSI PEMILIHAN LAYOUT INTERIOR UNTUK GERAI ALFAMART DAN INDOMARET DI DENPASAR BARAT
Studi Kasus: Alfamart dan Indomaret di Sepanjang Jalan Gunung Sanghyang Denpasar
Alfamart and Indomaret are two biggest minimarket monopoly franchice in Indonesia. Regardless of their fierce competition for market, in design, layouts of their interior arrangement on the stores are also intriguing to be studied. Is it possible that two stores which is nearby can have different interior layouts, but because both of Alfamart and Indomaret is a franchised network store, which should already have the same standard of interior arrangement? This paper attempts to identify the preferences of choosing interior layouts at Alfamart and Indomaret stores in West Denpasar by sampling at stores along Jalan Gunung Sanghyang-Denpasar. The research method used is comparative by comparing all existing samples according to the parameters that have been determined, and then match it with literature study in the order of interior layout that is considered better. From the observation, it is found that there is no interior layout arrangement that is really the same among the samples, depending on the store area, the target consumers, and the preferences of the manager. But there are found some errors in the interior of the store that felt less meet the elements of store security, such as the position of the shelf that is blocking the view of the cashier / supervision, and the shelf it self is too high.
Copyright (c) 2018 Ayu Putu Utari Parthami Lestari
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