PERAN KREATIFITAS KERJA MEMEDIASI PENGARUH PENGGUNAAN MEDIA SOSIAL TERHADAP EFISIENSI KERJA
Studi Pada Karyawan Swasta di Kota Denpasar
Keywords:
penggunaan media sosial, kreatifitas karyawan, efisiensi kerjaAbstract
Tujuan penelitian ini adalah untuk menguji dan menjelaskan peran kreatifitas kerja memediasi pengaruh penggunaan media sosial terhadap efisiensi kerja. Populasi penelitian ini adalah karyawan swasta yang sudah menggunakan sosial media di di Kota Denpasar. Besarnya sampel yang digunakan sebanyak 100 orang dengan metode purposive sampling. Teknik analisis yang digunakan adalah Path Analysis dengan menggunakan SEM-PLS. Hasil penelitian menunjukkan bahwa kreatifitas kerja tidak mampu memediasi pengaruh penggunaan media sosial terhadap efisiensi kerja karywan swasta di Kota Denpasar. Oleh karena itu penting bagi manajer perusahaan swasta yang ada di Kota Denpasar cukup fokus memperhatikan penggunaan media sosial untuk meningkatkan efisiensi kerja karyawannya.
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References
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[25] Thi Minh Ly, P., Tien Thanh, P., Duy, L.T., Nghi, C.N.P., Giao, N.D.P. and Nghi, T.M. (2022), Online knowledge sharing and creativity in the context of working from home during the COVID-19 pandemic, VINE Journal of Information and Knowledge Management Systems, https://doi.org/10.1108/VJIKMS-03-2022-0078
[26] Yasa, N.N.K., Adnyani, I G.A., Rahmayanti, P.L.D. (2020), The Influence of Social Media Usage on the Perceived Business Value and Its Impact on Business Performance of Silver Craft Smes in Celuk Village, Gianyar – Bali, Academy of StrategicManagement Journal, Vol. 19, No. 1, 19, 1-12.
[27] Yasa, NNK, Giantari, IGAK, Sukaatmadja, IPG, Sukawati, TGR, Ekawati, NW, Nurcaya, IN, Rahanatha, GB, & Astari, AAE (2021). The role of relational and informational capabilities in mediating the effect of social media adoption on business performance in fashion industry. International Journal of Data and Network Science, Vol. 5, No. 4, 569–578.
[28] Zhou, F., Mou, J., Wang, W. and Wu, Y.J. (2022), Social media usage and employee creativity: is relational energy a missing link?, Online Information Review, Vol. 46 No. 6, pp. 1034-1053. https://doi.org/10.1108/OIR-02-2021-0119
[2] Cao, X., Guo, X., Vogel, D. and Zhang, X. (2016), Exploring the influence of social media on employee work performance, Internet Research, Vol. 26 No. 2, pp. 529-545. https://doi.org/10.1108/IntR-11-2014-0299
[3] Chaubey, A. and Sahoo, C.K. (2022), The drivers of employee creativity and organizational innovation: a dynamic capability view, Benchmarking: An International Journal, Vol. 29 No. 8, pp. 2417-2449. https://doi.org/10.1108/BIJ-06-2021-0316
[4] Chen, X. and Wei, S. (2020), The impact of social media use for communication and social exchange relationship on employee performance, Journal of Knowledge Management, Vol. 24 No. 6, pp. 1289-1314. https://doi.org/10.1108/JKM-04-2019-0167
[5] Chen, L., Zheng, B., Liu, H. and Deng, M. (2021), Three-way interaction effect of social media usage, perceived task interdependence and perceived participative leadership on employee creativity, Internet Research, Vol. 31 No. 2, pp. 457-478. https://doi.org/10.1108/INTR-02-2020-0104
[6] Chen, X., Ou, C.X. and Davison, R.M. (2022), Internal or external social media? The effects of work-related and social-related use of social media on improving employee performance, Internet Research Vol. 32 No. 3, pp. 680-707. https://doi.org/10.1108/INTR-03-2020-0159
[7] Cristofaro, M., Leoni, L. and Giardino, P.L. (2022), Cognitive biases' influence on employees' product creativity and product performance: evidences from Italian manufacturing technology firms, Journal of Manufacturing Technology Management, Vol. 33 No. 4, pp. 675-695. https://doi.org/10.1108/JMTM-10-2020-0414
[8] Daowd, A., Kamal, M.M., Eldabi, T., Hasan, R., Missi, F. and Dey, B.L. (2021), The impact of social media on the performance of microfinance institutions in developing countries: a quantitative approach, Information Technology & People, Vol. 34 No. 1, pp. 25-49. https://doi.org/10.1108/ITP-03-2018-0135
[9] Gong, M., Xu, M., Luqman, A., Yu, L. and Masood, A. (2020), Understanding the role of individual differences in mobile SNS addiction, Kybernetes, Vol. 49 No. 12, pp. 3069-3097. https://doi.org/10.1108/K-05-2019-0367
[10] Hu, S., Gu, J., Liu, H. and Huang, Q. (2017), The moderating role of social media usage in the relationship among multicultural experiences, cultural intelligence, and individual creativity, Information Technology & People, Vol. 30 No. 2, pp. 265-281. https://doi.org/10.1108/ITP-04-2016-0099
[11] Ikhide, J.E., Timur, A.T. and Ogunmokun, O.A. (2022), A balanced perspective on the affordance of a gamified HRM system for employees' creative performance, Personnel Review, https://doi.org/10.1108/PR-01-2021-0062
[12] Ince, H., Imamoglu, S.Z. and Turkcan, H. (2022), Relationships among absorptive capacity, creativity and job performance: the moderating role of social media usage, Management Decision, Vol. 60 No. 3, pp. 858-882. https://doi.org/10.1108/MD-09-2020-1186
[13] Jia, J., Ma, G., Jiang, S., Wu, M. and Wu, Z. (2021), Influence of social media use at work on construction managers' work performance: the knowledge seeker's perspective, Engineering, Construction and Architectural Management, Vol. 28 No. 10, pp. 3216-3235. https://doi.org/10.1108/ECAM-09-2020-0705
[14] Korzynski, P., Paniagua, J. and Rodriguez-Montemayor, E. (2020), Employee creativity in a digital era: the mediating role of social media, Management Decision, Vol. 58 No. 6, pp. 1100-1117. https://doi.org/10.1108/MD-05-2018-0586
[15] Lee, K.-S. and Tao, C.-W.(W). (2021), Secretless pastry chefs on Instagram: the disclosure of culinary secrets on social media, International Journal of Contemporary Hospitality Management, Vol. 33 No. 2, pp. 650-669. https://doi.org/10.1108/IJCHM-08-2020-0895
[16] Liang, M., Xin, Z., Yan, D.X. and Jianxiang, F. (2021), How to improve employee satisfaction and efficiency through different enterprise social media use, Journal of Enterprise Information Management, Vol. 34 No. 3, pp. 922-947. https://doi.org/10.1108/JEIM-10-2019-0321
[17] Liu, X., Zheng, B. and Liu, H. (2021), Understanding the social media interactivity paradox: the effects of social media interactivity on communication quality, work interruptions and job performance, Information Technology & People, https://doi.org/10.1108/ITP-12-2020-0845
[18] Ma, L., Zhang, X. and Wang, G. (2022), The impact of enterprise social media use on employee performance: a grounded theory approach, Journal of Enterprise Information Management, Vol. 35 No. 2, pp. 481-503. https://doi.org/10.1108/JEIM-08-2020-0331
[19] Malik, M.J., Ahmad, M., Kamran, M.R., Aliza, K. and Elahi, M.Z. (2020), Student use of social media, academic performance, and creativity: the mediating role of intrinsic motivation, Interactive Technology and Smart Education, Vol. 17 No. 4, pp. 403-415. https://doi.org/10.1108/ITSE-01-2020-0005
[20] Muna, N., Yasa, N., Ekawati, N.W., Wibawa, I M.A. (2022). A dynamic capability theory perspective: borderless media breakthrough to enhance SMEs performance, International Journal of Data and Network Science, Vol. 6, No. 2, pp. 363-374
[21] Muzzio, H. (2022), Organizational Creativity Process: Experiences in Latin America, Montiel Méndez, O.J. and Alvarado, A.A. (Ed.) The Emerald Handbook of Entrepreneurship in Latin America, Emerald Publishing Limited, Bingley, pp. 45-62. https://doi.org/10.1108/978-1-80071-955-220221004
[22] Sik, A. (2016), Creativity in cross-domain collaborations: searching factors to increase efficiency, Management Research Review, Vol. 39 No. 2, pp. 144-166. https://doi.org/10.1108/MRR-11-2015-0273
[23] Sutanto, J., Liu, Y., Grigore, M. and Lemmik, R. (2018), Does knowledge retrieval improves work efficiency? An investigation under multiple systems use, International Journal of Information Management, Vol. 40 No. 1, pp. 42-53.
[24] Stojcic, N., Hashi, I. and Orlic, E. (2018), Creativity, innovation effectiveness and productive efficiency in the UK, European Journal of Innovation Management, Vol. 21 No. 4, pp. 564-580. https://doi.org/10.1108/EJIM-11-2017-0166
[25] Thi Minh Ly, P., Tien Thanh, P., Duy, L.T., Nghi, C.N.P., Giao, N.D.P. and Nghi, T.M. (2022), Online knowledge sharing and creativity in the context of working from home during the COVID-19 pandemic, VINE Journal of Information and Knowledge Management Systems, https://doi.org/10.1108/VJIKMS-03-2022-0078
[26] Yasa, N.N.K., Adnyani, I G.A., Rahmayanti, P.L.D. (2020), The Influence of Social Media Usage on the Perceived Business Value and Its Impact on Business Performance of Silver Craft Smes in Celuk Village, Gianyar – Bali, Academy of StrategicManagement Journal, Vol. 19, No. 1, 19, 1-12.
[27] Yasa, NNK, Giantari, IGAK, Sukaatmadja, IPG, Sukawati, TGR, Ekawati, NW, Nurcaya, IN, Rahanatha, GB, & Astari, AAE (2021). The role of relational and informational capabilities in mediating the effect of social media adoption on business performance in fashion industry. International Journal of Data and Network Science, Vol. 5, No. 4, 569–578.
[28] Zhou, F., Mou, J., Wang, W. and Wu, Y.J. (2022), Social media usage and employee creativity: is relational energy a missing link?, Online Information Review, Vol. 46 No. 6, pp. 1034-1053. https://doi.org/10.1108/OIR-02-2021-0119
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Published
2024-04-22
How to Cite
Yasa, N. N. K., Rahmayanti, P. L. D., Adnyani, I. G. A. D., & Tirtayani, I. G. A. (2024). PERAN KREATIFITAS KERJA MEMEDIASI PENGARUH PENGGUNAAN MEDIA SOSIAL TERHADAP EFISIENSI KERJA: Studi Pada Karyawan Swasta di Kota Denpasar. SENADA (Seminar Nasional Manajemen, Desain Dan Aplikasi Bisnis Teknologi), 7, 1–10. Retrieved from https://eprosiding.idbbali.ac.id/index.php/senada/article/view/824
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