PENDEKATAN AUTHORPRENEUR DALAM PENDIDIKAN DESAIN KOMUNIKASI VISUAL SEBAGAI STRATEGI ADAPTASI MENGHADAPI PANDEMI COVID-19

Authors

  • Rene Arthur Palit DKV, FSRD, Universitas Kristen Maranatha

Keywords:

pandemi covid-19, DKV, authorpreneur, pendidikan, desainer

Abstract

Tulisan ini bertujuan untuk mengeksplorasi design authorpreneur sebagai salah satu solusi mengatasi
dampak pandemi covid-19 pada profesi desain komunikasi visual. Eksplorasi design authorpreneur akan
dimulai dari dunia pendidikan desain. Hal ini penting dilakukan karena selama ini profesi desain
komunikasi visual dicitrakan tidak terpisah dari proyek klien dan para mahasiswa desain juga dididik
untuk memecahkan masalah klien. Pendekatan design authorpreneur memberikan peran yang berbeda
, lebih luas dan tanpa perlu bergantung pada klien. Hasil eksplorasi menunjukkan bahwa kesuksesan
penerapan authorpreneur memerlukan perubahan pola pikir para mahasiswa, perubahan proses
mendesain, orientasi olah ide yang baru, riset yang lebih komprehensif, persepsi baru terhadap karya
dan perlunya mempelajari strategi pemasaran produk.

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Published

2022-03-17

How to Cite

Arthur Palit, R. (2022). PENDEKATAN AUTHORPRENEUR DALAM PENDIDIKAN DESAIN KOMUNIKASI VISUAL SEBAGAI STRATEGI ADAPTASI MENGHADAPI PANDEMI COVID-19. SENADA (Seminar Nasional Manajemen, Desain Dan Aplikasi Bisnis Teknologi), 5, 365–377. Retrieved from https://eprosiding.idbbali.ac.id/index.php/senada/article/view/691