• Yosepin Sri Ningsih Universitas Kristen Maranatha


creative economy, fashion, culture


Culture as a heritage that is passed down from generation to generation is a potential that can be processed as inspiration for 'free' in various fields in the creative-economy. One of the areas of the creative economy that is specifically discussed in this research is the field of fashion which makes a major contribution to Creative-Economy in Indonesia. Fashion as a field that closes with change and development is a very dynamic field. Fashion as part of Creative-Economy if associated with the cultural potential of the nation then serves to enrich the existing cultural potentials. The scope of this research is to review the stages in the fashion sector in order to enrich the nation's culture or can be mention as 'fashionable tradition' starting from market needs research with the development of Abraham Maslow's hierarchy of needs theory, fashion design theory, trend application, and the application of AISAS methods in delivering products to consumers. The discussion of the stages in Creative Economy in the fashion sector is expected to provide a comprehensive term of the process in adapting cultural elements into fashion products for specific target market.


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How to Cite

Ningsih, Y. S. (2022). “FASHIONABLE TRADITION” SEBAGAI POTENSI UTAMA EKONOMI KREATIF DI INDONESIA. SENADA (Seminar Nasional Manajemen, Desain Dan Aplikasi Bisnis Teknologi), 5, 14–25. Retrieved from https://eprosiding.idbbali.ac.id/index.php/senada/article/view/685