STRATEGI PENINGKATAN KOMPETENSI KEWIRAUSAHAAN PELAKU USAHA MIKRO DAN KECIL DI KABUPATEN BOGOR

Authors

  • Warcito Warcito Universitas Negeri Jakarta

Keywords:

Entrepreneurial competence, strategy, SWOT, small micro-enterprises

Abstract

Abstract

The purpose of this research is to develop strategies to increase the entrepreneurial competence of micro and small business actors. Research uses a qualitative descriptive approach with SWOT analysis. The research informant is the Head of The Cooperative Office, Small and Medium Enterprises of Bogor Regency, Micro and Small Business Actors, Speakers and initiators of the Bogor Regency MSME forum. The results of the research obtained that alternative strategies that can be carried out by the Bogor District Small and Medium Enterprise Cooperative Office as follows a) Increase the commitment and motivation of the apparatus to be able to provide the best service to micro and small business actors; b) Strive to increase the ability of apparatus resources to be able to empower micro and small businesses in Bogor Regency; c) Improve data management and identify potential MSMEs; d) Increase the productivity of micro-businesses; and e) Improve Coordination Across Regional Devices, vertical agencies and other stakeholders such as NGOs, Universities, Research Institutes, Community Organizations, and others. 

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References

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Published

2022-03-17

How to Cite

Warcito, W. (2022). STRATEGI PENINGKATAN KOMPETENSI KEWIRAUSAHAAN PELAKU USAHA MIKRO DAN KECIL DI KABUPATEN BOGOR. SENADA (Seminar Nasional Manajemen, Desain Dan Aplikasi Bisnis Teknologi), 5, 300–306. Retrieved from https://eprosiding.idbbali.ac.id/index.php/senada/article/view/677