FILSAFAT JAWA PADA T-SHIRT PRODUKSI MBELINGER JOGJA

Abstract

In this era of globalization the growth of creative industries has a great influence in sustainable development for the progress of the Indonesian nation. The
advancement of the creative industry today we can observe in everyday life one of them with mushrooming fashion or fashion industry. The advancement of creative industry in this globalization era Mbelinger Jogja which is one of the souvenir commodities from Yogyakarta City tried to raise the theme of Javanese philosophy through its product of Bijak Jawa. Creative industry that was made to be interesting because it also brought up the Javanese cultural theme as an attack on the negative impact of foreign culture through the introduction of Javanese philosophy in its products. Javanese philosophy which in the past became a guide in behaving well in daily life today is becoming less well known. Javanese philosophy is embodied in souvenir products such as t-shirts and merchandise. Visualization of Javanese philosophy can be observed in the design, illustration, and typography on the surface of t-shirts that characterize Java Wisdom products.