KAJIAN USABILITY E-MARKETPLACE BLUPRIN SEBAGAI DIREKTORI BIDANG ARSITEKTUR DAN DESAIN INTERIOR DALAM DUNIA DIGITAL

Authors

  • Ni Kadek Yuni Utami Dosen Sekolah Tinggi Desain Bali
  • Ni Made Sri Wahyuni Trisna

Keywords:

e-marketplace, Bluprin, usability, architecture, interior design

Abstract

E-Commerce phenomenon in Indonesia is now enlivened by the presence of e-marketplace. E-Marketplace is an online media that facilitating the exchange of informations, products or services offered, even transactions and payment methods. E-Marketplace also become one of new marketing strategy for architect and designer to market their services, as well as provide necessary information for client about project, inspiration design, and material as well. One of well known e-marketplace for architect and designer is Bluprin. By using qualitative methods through data obtained from observation, interviews, documentation, internet studies and discussion of relevant theories, this article described the development of e-marketplace in Indonesia, the type of marketing and the effectiveness of Bluprin using usability theory which consists of variables Learnability, Efficient, Memorability, Errors, and Satisfaction. This article expected to give information about the existence of Bluprin.com as an complete e-marketplace of architecture and designer in digital world.

 

Keywords: e-marketplace, Bluprin, usability, architecture, interior design

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References

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diakses pada 20 Januari 2019

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Published

2019-02-21

How to Cite

Utami, N. K. Y., & Wahyuni Trisna, N. M. S. (2019). KAJIAN USABILITY E-MARKETPLACE BLUPRIN SEBAGAI DIREKTORI BIDANG ARSITEKTUR DAN DESAIN INTERIOR DALAM DUNIA DIGITAL. SENADA (Seminar Nasional Manajemen, Desain Dan Aplikasi Bisnis Teknologi), 2, 589–597. Retrieved from https://eprosiding.idbbali.ac.id/index.php/senada/article/view/171