BOUADDI, Mohamed; SANAA, Mekdad; SIHAM, Khaldi. THE EFFECT OF USING SOCIAL MEDIA BY BRANDS ON CUSTOMER ENGAGEMENT: CONTENT QUALITY, PERSONALIZATION, AND CONSTANT PRESENCE AS KEY FACTORS. Proceeding International Conference on Information Technology, Multimedia, Architecture, Design, and E-Business, [S. l.], v. 3, p. 533–545, 2024. Disponível em: https://eprosiding.idbbali.ac.id/index.php/imade/article/view/896. Acesso em: 6 sep. 2025.