TY - JOUR AU - Tiffany Wong AU - Brian Hananto PY - 2020/10/20 Y2 - 2024/03/28 TI - CREATIVE THINKING IN A DESIGN PROCESS JF - Proceeding International Conference on Information Technology, Multimedia, Architecture, Design, and E-Business JA - imade VL - 1 IS - 0 SE - Articles DO - UR - https://eprosiding.idbbali.ac.id/index.php/imade/article/view/375 AB - InanessaywrittenbyBeatriceWarde,itissaidthatpeoplewillunconsciouslychooseeye-catching,ornatepackaginginsteadofcommonanddullones.ThispaperthoroughlystudiesthedesignprocessofthebrandTulaboocha’spackagingdesign.Tulaboochaisakombuchadrink,ateadrinkdevelopedbyafermentationprocesswhichisstillrelativelyuncommoninIndonesia.Comparingitwithotherkombuchabrands,Tulaboocha’spackagingdesignposesvisuallydistinctdifferenceswhichmadeitallthemoreeye-catching.Tulaboocha’spackagingdesignalsoreceivedpositiveresponseswhenexhibitedpublicly.TheauthorseesthatthesedifferencescouldhappensinceTulaboocha’spackagingdesignusesunconventionalreferencesthatmanifestitselfintodesignresolutionsthatunconsciouslyreflectthenatureoftheproductitself.Thisshowsthatcreativethinkingplaysanintegralroleinthedesignprocess,andwhenimplemented,willmanifestitselfintoanexceptionaldesignresult. ER -