DECISION SUPPORT FOR PRIORITIZING PROMOTIONAL MEDIA USING THE PROMETHEE METHOD

  • Achmad Sidik Institut Teknologi dan Bisnis Bina Sarana Global
Keywords: romotional Media, Decision Support System, Promethee, Ranking.

Abstract

STMIK Bina Sarana Global is a private university which always competes with other private universities) and even with state universities in gaining the number of enrolled students. So far, STMIK Bina Sarana Global in determining the priority of promotional media is still done manually without any system, namely by counting the number of the students entering because one of the promotional media promoted by STMIK Bina Sarana Global is obtained from the new student application form. This has shortcomings in terms of effectiveness and efficiency of time and funds provided by the agency for promotional activities. In solving these problems, the authors designed a Decision Support System with the aim of being a tool for the relevant agencies, to determine the priority of the right promotional media to market products and must be supported by one of the methods from the DSS, namely the Promethee method to evaluate what alternative promotional media are suitable based on the decision-making parameters. In this design the author uses object-oriented programming techniques, namely Unified Modeling Language (UML) and the Java programming language with database storage using PostgreSQL. Utilization of a decision support system with the Promethee method can provide the best alternative for agencies in choosing the promotional media used based on the ranking order (priority).

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Published
2022-08-25
How to Cite
Sidik, A. (2022). DECISION SUPPORT FOR PRIORITIZING PROMOTIONAL MEDIA USING THE PROMETHEE METHOD. Proceeding International Conference on Information Technology, Multimedia, Architecture, Design, and E-Business, 2, 200-207. Retrieved from https://eprosiding.idbbali.ac.id/index.php/imade/article/view/725
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