• Devanny Gumulya Universitas Pelita Harapan
  • Narima Safira Pelita Harapan University
Keywords: history of product design, morphological chart, product design


The paper examines how the morphological chart derived from the engineering method is used in the creative design process. The chart method facilitates both diverging and logical thinking. Young designers who are still learning can benefit from this method because it offers a wide range of design exploration options. History has inspired many designers to design a lot of new things. Art Deco is a movement of design and decorative arts that began in Paris in 1925 and then developed internationally. An eclectic design style inspired by Egypt, Africa, Tribal Art, Cubism, Constructivism, and Futurism. The eclectic inspiration represented the advancement of transport technology at that time. At that time, cross-continental travel was booming. In the study, the art deco design elements were analyzed and combined with the student's personal preference design elements within the morphological charts. The study produces five new product designs, a multifunctional table that looks new but still reflects the spirit of art deco and student design. The study recommends that when using the morphological chart as an idea generation tool, three key variables are variation, unity, and abstraction. A good balance of ideas will be produced by balancing the three variables.


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How to Cite
Gumulya, D., & Safira, N. (2020). DESIGN EXPLORATION INSPIRED BY The 1925 ART DECO STYLE WITH MORPHOLOGICAL CHART. Proceeding International Conference on Information Technology, Multimedia, Architecture, Design, and E-Business, 1, 504-513. Retrieved from
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