T-SHIRT CREATIVE DESIGN OF ETHNIC BALINESE FIRST NAME: COPYWRITING PRACTICE AND IMPLEMENTATION
In the past decade, competition in creative design cannot be avoided. Every creative person / designer is demanded to be more creative in being able to win the competition. A designer must be able to increase his creativity towards designs made to defeat competitors. In the last few years, in Bali has emerged and developed a t-shirt design that utilizes the ethnic Balinese first name as one of the practices of creativity and implementation of creative design. This design is the result of creative processing that adapts Balinese local wisdom. This phenomenon is interesting to be explored and analyzed in depth. For this reason, this study aims to analyze the practice and implementation of the ethnic Balinese first name t-shirt copywriting design through a qualitative interpretive approach. Data was collected through observations at one of the t-shirt producers and interviews with the owner and the originator of creative design ideas. Data collected, analyzed and interpreted based on the design scientific perspective. The results of the study show that the purpose of applying copywriting that emphasizes the Balinese ethnic first name as a t-shirt design is a form of admiration for local identity shown through a t-shirt product. Creative strategies are formed through the use of local identities that are well known in the wider community, as well as strategies to win competition in the increasingly stringent and growing creative industries.
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