E-CATALOGUE BASED PROMOTIONAL MEDIA FOR TREE BARK PAINTING IN ASEI VILLAGE, PAPUA

Abstract

The promotion of bark paintings produced by the community in Asei Village, East Sentani District, Papua is currently carried out conventionally. In this digital age, ease and speed of access is very important for product promotion in order to compete. The lack of information about the results of bark paintings in Asei Village has made the promotion of various local community products less than optimal. Even though the quality of the results of bark paintings from the Asei Village community can be said to be competitive because they have an identity, especially on unique product motifs. This research was conducted with the aim of creating digital media promotion in the form of a web-based e-catalogue to maximize the marketing potential of local community products. The theory used in this research is innovation theory with research and development approach according to Sugiyono. The results of this study are the creation of an e-catalogueue containing information about the bark painting products of the Asei Village community and a brief profile of artists based on a website that can be accessed by the global community so that promotion can be carried out more effectively and efficiently with a wider coverage area.