AESTHETIC PRODUCTS OF "MONOCHROME" BY NANAS FOOTWEAR
Aesthetics is the unity and relationship of forms that exist between the sensory absorption of humans, humans usually assume that aesthetics is art or art will always contain the value of beauty. The science used to study and discuss art and beauty is aesthetics. The purpose of this study was to determine the aesthetics of the work of Nanas footwear. The theory used in this study is aesthetic theory by paying attention to the six design principles namely rhythm, unity, balance, simplicity, proportion and dominance and using the theory of meaning of beauty Values from Nanas footwear with products, wedges, shoes, sandals and heels can be seen from two sides, namely the shape and the meaning. In terms of the shape of Nanas footwear products is the harmonious arrangement of visual elements (lines, colors, textures) in a beautiful unity of being. Nanas started an online business established in 2016 but over time Nanas started to open an offline store in 2019 until now which is located in the city of Denpasar. Footwear in fashion footwear can be interpreted as shoes that reach the ankles, are used to protect the feet and have very many styles and are made of many kinds of materials. Monochrome is mono meaning one and chrome is the color. So if combined monochrome means one color. Because fashion will always give a touch of color according to the trend in order to be able to appeal to fashion consumers. The conclusions of this study were examined from the overall aesthetic aspects, products from Nanas footwear had fulfilled the aesthetic design principles. As a whole the elements of design have been inseparable. Whereas the meaning from the point of view of users of Nanas footwear works has been interpreted in terms of aesthetics and comfort or ergonomics of a product or work.
Copyright (c) 2020 I Gusti Agung Malini, Pande Putu Wiweka Ari Dewanti, Sri Utami
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