HALO PEJATI AS ONE OF THE CREATIVE ECONOMY BUSINESSES BASED ON DAILY CULTURE

Abstract

Along the day, people have to work every day to daily needs in their lives. It makes people must be good at dividing time between career and homework. Many people feel that they are short on time, so they choose to buy or look for items that are needed at the merchants. For example, food, vegetables, and ceremonies facilities such as canang, banten, penjor and anythings.

One of the facilities for instant ceremonies is "Halo Pejati". "Halo Pejati" is able to deliver orders from the people to their homes. Of course, that’s greatly facilities needs of society. Ceremonies facilities are considered very important for the lives of Hindus people so that they will never miss it. "Halo Pejati" utilizes the phenomenon that is happening now as a business and economic development. "Halo Pejati" even has an application that makes it easy for people to order online. Of course it goes into the realm of the creative economy. This research aims to examine how "Halo Pejati" can develop its business in the digital age, as well as examine the platforms used as business media. It is hoped that this research can be an example of how people can follow the development of business digitally, by looking at the closest social culture.

Keywords: culture, creative economy, Halo Pejati