DIGITALIZATION OF EXPLORATION AND INNOVATION ON TYPICAL SEMBIRAN VILLAGE CLOTH TENUN CAGCAG IN READY TO WEAR STYLE URBAN FASHION

Abstract

Tenun Cagcag cloth is a part of tangible cultural heritage of Sembiran Village which is located in Tejakula District, Buleleng Regency-Bali. However, the existence of Tenun Cagcag cloth is not really well-known by the society. Besides that, people in community start leaving the weaving activity because of the decrease of Sembiran Village community awareness and interest toward the existence of Tenun Cagcag cloth which is considered as something that does not have such a high economic value. By regarding that phenomenon, the researcher conducted an experiment by exploring and innovating Tenun Cagcag cloth with digital system. The utilization of digital system aims to ease and improve the consumer interest in looking the exploration result visually in order to make it looks more tangible. The exploration testing was done by referring to Tenun Cagcag cloth value meaning which further will become an educational media to the community, in improving the cloth existence. Further, it was conducted an innovation at design and motif of Tenun Cagcag cloth into a new design, namely ready to wear style urban fashion. The cloth innovation in this kind of fashion aims to attract the community interest in developing the cloth function in order to make it can be used for daily activities.  It was expected that by conducting the Tenun Cagcag cloth digitization exploration and innovation testing, it can improve the value of Tenun Cagcag cloth in both cultural and economic aspects, so that it can be offered as a problem solving.