ARCHITECTURAL DESIGN CREATIVITY ON THE CENTRAL OF BALI ETHNIC CREMATION TOWER COMMODITY
This study talks about the cremation tower creativity of the architectural design as a means of ceremonial cremation of Balinese Hindus. The body of the tower, called the wadah/bade, is currently available in commodity craft centers at the Ngaben ceremony facility. An impromptu crab system that is implemented within a time limit a week after the day of the deceased's death, will be very urgent requiring the availability of means of carrying bodies. This cultural practice is seen as a business opportunity for creative individuals with an entrepreneurial spirit. The development of the architectural work of the corpse as a commodity requires a number of innovations and design creativity in its design. The phenomenon of the commodification of the cremation tower is examined with the foundation of the theory of semiotics and commodification. This qualitative study determines informants purposively. Observations and interviews were conducted at the architectural craft centers of the cremation tower. Primary and secondary data are traced to the creativity of architectural design as symbolic artifacts in the whole process of commodification. The study findings show that design creativity has started since the stages of production, distribution, and consumption. The production phase shows the strength of a postmodern aesthetic code through innovative architectural forms, knock down construction techniques, standardization of colors on the transition, and creative ornaments on design and technical work with the help of computer software. The distribution stage, in the form of distribution of marketing information and product distribution, covers the way the organization and transportation of works are carried out. The consumption stage by consumers who use the architectural work of the cremation tower develops sign fetishism, the worship of the play of signs rather than the ideological value contained in the commodity, has even led to the consumption of signs, so that it becomes a trend in ritual Ngaben. The combination of design creativity, socio-religious praxis, and commodification is a creative business opportunity whose sustainability is quite promising today.
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