CULTURE AND SYMBOLIC CAPITAL IN CREATIVE INDUSTRIES

As A Strength to Maintain Traditional Balinese Architecture

Abstract

Creative Industries come from the use of creativity, skills and individual talents to create prosperity and employment by empowering the creative power and creativity of the individual. Creative Industries whose main elements are creativity, expertise and talents that have the potential to improve welfare through the intellectual creation of individuals whose results can affect the economy and public welfare. The value of local traditions of Traditional Balinese Architecture becomes important as cultural capital and symbolic capital in the creative industry as a process of innovation in the creation of creative works of building materials so that Traditional Balinese Architecture principles are well maintained. Having cultural and technological knowledge will produce designs and building material products that are developed through a research process so as to produce works that have added value to the people of Bali. This study tries to reveal the power of cultural capital and symbolic capital in the creative industry as an effort to maintain the principles of Traditional Balinese Architecture going forward.