VISUAL AND COPYWRITING STRATEGIES IN DIGITAL PRODUCT MARKETING THROUGH SPONSORED CONTENT AND LANDING PAGES ON SOCIAL MEDIA FOR SMES
The development of the internet and electronic devices that help human lives, has pushed online businesses into an attractive opportunity for micro and small enterprises. The usage of social media become an opportunity to sell product and services online. Obstacle that is usually faced is the lack of ability by beginner online sellers. The problem seems appear because of less ability, time, and costs of investing funds to hire professional digital marketers to market the products. This is an opportunity for digital product providers to help micro and small enterprises by offering digital marketing strategies based on visual communication and copywriting. Various accounts that sell digital products show a similar processes in marketing their products to netizens. This paper aims to formulate the process of marketing digital products on social media through qualitative research methods with a comparative approach, so the results of the formulation can be adapted and developed into a process that can be applied by digital marketers in general.
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