CREATIVE THINKING IN A DESIGN PROCESS

Study Case: Tulaboocha Packaging Design

  • Tiffany Wong Universitas Pelita Harapan
  • Brian Alvin Hananto Universitas Pelita Harapan
Keywords: Tulaboocha, Packaging Design, Creative Thinking, Creative Design, Graphic Design

Abstract

InanessaywrittenbyBeatriceWarde,itissaidthatpeoplewillunconsciouslychooseeye-catching,ornatepackaginginsteadofcommonanddullones.ThispaperthoroughlystudiesthedesignprocessofthebrandTulaboocha’spackagingdesign.Tulaboochaisakombuchadrink,ateadrinkdevelopedbyafermentationprocesswhichisstillrelativelyuncommoninIndonesia.Comparingitwithotherkombuchabrands,Tulaboocha’spackagingdesignposesvisuallydistinctdifferenceswhichmadeitallthemoreeye-catching.Tulaboocha’spackagingdesignalsoreceivedpositiveresponseswhenexhibitedpublicly.TheauthorseesthatthesedifferencescouldhappensinceTulaboocha’spackagingdesignusesunconventionalreferencesthatmanifestitselfintodesignresolutionsthatunconsciouslyreflectthenatureoftheproductitself.Thisshowsthatcreativethinkingplaysanintegralroleinthedesignprocess,andwhenimplemented,willmanifestitselfintoanexceptionaldesignresult.

Published
2020-10-20
How to Cite
Wong, T., & Hananto, B. (2020). CREATIVE THINKING IN A DESIGN PROCESS. Proceeding International Conference on Information Technology, Multimedia, Architecture, Design, and E-Business, 1, 246-252. Retrieved from https://eprosiding.idbbali.ac.id/index.php/imade/article/view/375
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